At an summerish eMBA class on organizational behaviour, we conducted an assignment covering 20 business situations. Each included a question on "how would you act" as a leader in a specific situation. The objective of the exercise was to see if you can match your leadership skills with the situation at hand.
The interesting part of the experiment was the scores with our foreign students. You cannot generalize too much, but it was obvious that specific cultures somewhat impact our behaviour, including our leadership qualities.
When planning and implementing change, it is an art thinking of and preparing for needed stages; exploring, informing, engaging, influencing, executing and refining. Analyzing the possible outcome but also the likely situation at hand of a person helps to utilize an optimal style throughout the process.
In order to build your own leadership skills, you first need to do some self-evaluation to understand your own behaviour and competencies. Knowing yourself helps analyze situations and behaviours of others.
To get started and to have a nice comparison with your colleagues, to go 9types.com.
Hanna Viita
Saturday, June 26, 2010
Friday, June 4, 2010
Marketeers renewal
Marketing today looks different from what it was early 1990´s. Planning direct marketing, print, tv, radio or outdoor has gotten way more complicated. Consumers lifestyles, values and behaviour plus media consumption have changed. Internet and globalization has changed our way of communicating, consuming and living. Values are now focused on life satisfaction, family, sustainability and self-actualization.
No wonder marketing as a function is changing drastically. Marketing has evolved from awareness building to understanding customer needs, finding opportunities, providing insights and linking customer needs to product portfolios, services, total offering and message. Marketing communications is the final link to optimize customer touchpoints and provide interaction.
Apart from understanding customers changing needs, marketeers follow up and even drive the changing roles of marketing, media and consulting agencies. Marketing has become a center for customer dialogue (Strategy & Business issue 54, 2009) - running activities to connect with customers on a daily or even nightly basis. New marketing positions now include "community manager", "customer dialogue specialist" and "marketing analyst".
What more, now that companies talk of social media, marketing has a golden opportunity to build its own relevance, knowledge and role. The current understanding and experiences can be extended to customer care, product development, logistics and sales. Anything to serve customers better.
Hanna Viita
No wonder marketing as a function is changing drastically. Marketing has evolved from awareness building to understanding customer needs, finding opportunities, providing insights and linking customer needs to product portfolios, services, total offering and message. Marketing communications is the final link to optimize customer touchpoints and provide interaction.
Apart from understanding customers changing needs, marketeers follow up and even drive the changing roles of marketing, media and consulting agencies. Marketing has become a center for customer dialogue (Strategy & Business issue 54, 2009) - running activities to connect with customers on a daily or even nightly basis. New marketing positions now include "community manager", "customer dialogue specialist" and "marketing analyst".
What more, now that companies talk of social media, marketing has a golden opportunity to build its own relevance, knowledge and role. The current understanding and experiences can be extended to customer care, product development, logistics and sales. Anything to serve customers better.
Hanna Viita
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