The era of searching for balance and meaning has generated a number of approaches that fulfil our hunger for information and ideas - or simply generate joy and excitement.
In the interest of a best-seller, I read KonMari by Marie Kondo. What is it about the KonMari movement that has made more than 20.000 Finns join the Facebook group or more than 50.000 books sold in Finland?
The KonMari movement could be described as finding joy for life. Or at least getting your home organised. What Kondo does is link the search of joy with something simple – by cleaning and organizing our homes. Getting rid of unnecessary stuff concretises how one does not spend time on unnecessary things one doesn’t like or you doesn’t pleasure. Looking at the stories on KonMari movement, the method seems to work from shifting the logic from your home to your whole living. KonMari is about creating an environment where you see and use things that you appreciate. My friend is expressing excitement about getting rid of 30 year old clothes and old childrens toys.
But what when you have read the book and organized your home? What´s next? How can we fulfil the search of joy for the Konmaris for the long run? What is the “lifecycle” of these fans?
Marie Kondo does not really take stand into where to take all the 30 bags of unnecessary items from your home. Could this be a source for further ideas?
As much as you like food, groceries and goods being delivered right to your door, wouldn’t be equally nice having things delivered out of your house, from your door?
In Finland recycling has been arranged extremely well. There is a system where to leave paper, glass, cardboard, metal and plastic. There are public recycling stations which accept items free of charge. There are logistics services that collect old used electronics. But are there turnkey solutions for recycling the full stack of unnecessary items you want to let go?
If we look at the lifecycle of an enthusiast who would like to maintain the life of cleanliness, what could be the opportunities?
- Somebody to clean and organize. Including categorizing, providing packaging and storing solutions and getting the job done. There are professional organisers but is the market full? How could one differentiate from family homes to elderly homes or singles? People with different hobbies?
- Turnkey solutions getting rid of things. Somebody to recycle, donate or sell. Take to rummage sales or sell at online store. Take things for charity or recycling stations.
- Ensuring your home stays clean and organized throughout years to come. Making progress checks and helping out at agreed frequency. Providing clear service intervals or monitoring the condition of your home. Making health checks to your home and yourself. The intervals may include highlights like “children leaving home” or “moving out”.
- Generating a memorable experience of things you may miss. Documenting, photographing things you feel you may yet want to see again. Generating digital versions of paper photos or old VCR videos. Making a summary of your favourite books or scrapbooks you no longer need.
In the light of the movement and seeing all the existing options around us, could there even be a Finnish version of it? “Siivoa ja iloitse”? “Desinfioi ja nauti”?